Matters Journal

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Fight Convenience Culture

Words by Ennis Cehic
Posters by Zenobia Ahmed
Type designed by Dennis Grauel
This story originally appeared in Matters Journal issue 4.

Now, not later, is the contemporary norm.


Drive-through fast food joints, individually wrapped chocolates, takeaway salad bowls and plastic-wrapped cucumbers have become so common in our lives that we often don't give them a second thought.

We grab whatever we want, whenever we want it, because now, not later, is the contemporary norm.

Trouble is, our obsession with the joy of instant gratification comes at at cost.

The more our convenience culture invades everyday choices, the more inconvenient these choices become in the long run.

Instead of ease and expediency, it's creating an inconvenient consequence for our future.

From premature mortality to non-biodegradable waste, convenience culture is systematically destroying us – and our planet.

It's time to act. Fight convenience culture.


Ennis Cehic is a writer living and working between Melbourne and Sarajevo. He is the co-author of New Metonyms, a photography book about his homelad Bosnia and Herzegovina, and the 2018-19 recipient of Wheeler Centre's Next Chapter Award. Ennis is currently writing his debut short story collection under the guidance and mentorship of writer Nam Le.
Zenobia Ahmed is a Melbourne-based graphic designer. Her practice is concerned with experimentation across a spectrum of critical activities, including information design and publishing; research-driven study of design for social change; and cross-disciplinary collaborations. She has designed books for artist exhibitions and Bowen Street Press.